About Us

Brew City Beer Gear was founded in 1986 in the heart of Milwaukee, Wisconsin by Rick Keppler and his two sons Frank and George.  Milwaukee, which is often referred to "The City That Made Beer Famous," is the home to America's legendary beer founders including Schlitz, Blatz, Pabst, and Miller Brewing Company to name a few. With this proud heritage in mind, the Keppler's opened a retail kiosk in a downtown shopping mall, selling small-batch beer and brewery t-shirts which were printed by hand on small, manual printing presses. That kiosk was called Brew City Beer Gear. We are still a family owned business today, continuing to create authentic and original apparel for our own retail stores in Milwaukee and for others around the world. We have expanded our brand partners over the years to include Budweiser, Busch, Guinness, Coors and many others. Each brewery garment is officially licensed and approved for us to recreate by the breweries themselves. Our “Brew City Beer Gear” brand and beer graphics are designed in house and are found exclusively in our retail locations and here, online. Enjoy an authentic piece of America’s beer heritage from the original beer t-shirt guys here in heart of Brew City.

Rick, Frank & George